Our Mission

 
Our approach from day one has always been to find a unique story within every brand and individual.

We believe in not just telling the story to anyone that will listen, but instead, we utilize creative storytelling to carefully craft each message and deliver it to the right people.

Quality, not quantity, is and will always be our mission.
— Oberon Sinclair, Founder & CEO
 
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Meet, Oberon Sinclair

Food, Art, Experiential, and Lifestyle Guru……and the Queen of Kale


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About Oberon


Oberon is the CEO and founder of the creative and branding agency, My Young Auntie. Since she founded the company in 1997, Oberon has collaborated with, consulted for, and managed an array of notable individuals as well as clients from the high luxury, art, fashion, food and lifestyle sectors. Oberon has worked with many noteworthy names, including Hermes, Vivienne Westwood and Fabergé, the Richemont Group, Jack Spade, ArtForum Magazine, Fat Radish, Rizzoli Books, Island Record, David Lee Roth, and many more. 

Oberon is known as the woman who single-handedly rejuvenated the reputation and widespread of resurgence of Kale across the world (as seen on celebrities such as Beyonce’s KALE sweatshirt in her 2013 music video “7/11”).

Oberon takes great pride in her work, and is very passionate, with every client and campaign she works on. Oberon is a disruptor in the industry, and constantly strives to create campaigns that make a real difference.

She lives by the quote, “If you love what you do, you’ll never work a day in your life.” - Winston Churchill